How to Build a Data-Driven Marketing Budget & Determine Your ROI
We have many talents at SIX Marketing (if we do say so ourselves), but clairvoyance isn't ...
B2B Manufacturing Marketing Guide: Digital Marketing for Manufacturers
B2B manufacturing companies face a unique set of issues when it comes to marketing their ...
Construction Marketing: 6 Elements of Marketing for Construction Companies
The construction industry is one of the largest in the world and highly competitive. ...
Programmatic 2023: What Is Programmatic Advertising?
The marketing industry is constantly evolving. So fast, in fact, that it can be hard to ...
Write Human: ChatGPT, Content Marketing, & How Human Writing Adds Value
There's a lot of buzz in the marketing industry about ChatGPT and other AI content ...
What Is a Fractional or Outsourced CMO?
Having a CMO to provide marketing strategy and direction can have a huge impact on ...
Begin with the Buyer: Use Inbound Marketing to Drive Content Engagement
One of the most important goals of marketing is to build meaningful, lasting ...
Small Business Saturday: Promoting the Heart of the American Economy
I was discussing potential ideas for upcoming blog posts with a brilliant writer/editor ...
Marketing Isn't Magic: What Benefits to Expect from Marketing Efforts
There are a lot of marketing agencies that will promise you the moon, stars, and magical ...
3 Reasons Your Business Needs Live Event Marketing (+ Tips for Attending)
We live in an era with access to constant communication, and yet face-to-face interaction ...
Brand Color Psychology: The Emotions & Persuasion of Color in Branding
Colors are so basic in our everyday lives. They exist so intrinsically in our minds that ...
Account-Based Marketing on LinkedIn: Why the Platform Is a Great Tool for Engagement
Account-based marketing (ABM) is a B2B tactic that targets specific, high-value accounts ...
Emotions Equal Decisions: How Branding Can Create Emotional Connection
Capture a prospect's heart, and you’ll capture a customer. Why are emotions so important ...
Online Reputation Management (ORM) in Marketing: 10 Things to Consider
Your brand's online reputation contributes to one of the most basic, traditional facets ...
What Are Outsourced Sales Development Representative (SDR) Services?
We've all been on the receiving end of cold calls from sales development representatives ...