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SIX Blog

Brooke Dommenge Jan 17, 2023 4 min read

Begin with the Buyer: Use Inbound Marketing to Drive Content Engagement

One of the most important goals of marketing is to build meaningful, lasting ...
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Keith H. Nov 03, 2022 5 min read

Small Business Saturday: Promoting the Heart of the American Economy

I was discussing potential ideas for upcoming blog posts with a brilliant writer/editor ...
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Hope Relly-Cobb Oct 04, 2022 7 min read

How to Build a Data-Driven Marketing Budget & Determine Your ROI

We have many talents at SIX Marketing (if we do say so ourselves), but clairvoyance isn't ...
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Hope Relly-Cobb Aug 30, 2022 7 min read

Marketing Isn't Magic: What Benefits to Expect from Marketing Efforts

There are a lot of marketing agencies that will promise you the moon, stars, and magical ...
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Keith H. Aug 04, 2022 5 min read

3 Reasons Your Business Needs Live Event Marketing (+ Tips for Attending)

We live in an era with access to constant communication, and yet face-to-face interaction ...
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The SIX Team Jul 22, 2022 2 min read

Brand Color Psychology: The Emotions & Persuasion of Color in Branding

Colors are so basic in our everyday lives. They exist so intrinsically in our minds that ...
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Hope Relly-Cobb Jun 24, 2022 5 min read

Account-Based Marketing on LinkedIn: Why the Platform Is a Great Tool for Engagement

Account-based marketing (ABM) is a B2B tactic that targets specific, high-value accounts ...
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Keith H. May 24, 2022 4 min read

Emotions Equal Decisions: How Branding Can Create Emotional Connection

Capture a prospect's heart, and you’ll capture a customer. Why are emotions so important ...
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Hope Relly-Cobb May 17, 2022 9 min read

Online Reputation Management (ORM) in Marketing: 10 Things to Consider

Your brand's online reputation contributes to one of the most basic, traditional facets ...
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Hope Relly-Cobb Apr 19, 2022 5 min read

What Are Outsourced Sales Development Representative (SDR) Services?

 We've all been on the receiving end of cold calls from sales development representatives ...
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Howard Litwak Apr 13, 2022 3 min read

The Benefits of Using a CRM (& Why Your Business Needs One)

Does your business need a CRM system? A CRM, which stands for Customer Relationship ...
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Hope Relly-Cobb Mar 25, 2022 7 min read

11 Industries That Need SEO the Most

Search engine optimization (SEO) is, simply put, a way to make your website work for you. ...
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Hope Relly-Cobb Mar 04, 2022 6 min read

6 Common Small Business Marketing Mistakes

There are many marketing problems facing small businesses. A lack of marketing budget, ...
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Hope Relly-Cobb Feb 15, 2022 10 min read

The 3 Most Annoying Marketing & Sales Tactics (& How to Humanize Them)

A while back, we conducted a very scientific study (read: a LinkedIn poll) to see what ...
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Hope Relly-Cobb Feb 08, 2022 2 min read

6 Noteworthy Marketing & Advertising Companies Near Albany, NY

Looking for a marketing company based in the Albany, NY area? There are dozens of ...
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