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SIX Blog

Hope Relly-CobbFeb 06, 20249 min read

2024 Marketing Trends: Predictions from the SIX Team

We talk about trends a lot in marketing. And in Q1, there always seems to be an abundance ...
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Hope Relly-CobbNov 02, 20237 min read

How to Build a Data-Driven Marketing Budget & Determine Your ROI

We have many talents at SIX Marketing (if we do say so ourselves), but clairvoyance isn't ...
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Hope Relly-CobbSep 05, 20236 min read

B2B Manufacturing Marketing Guide: Digital Marketing for Manufacturers

B2B manufacturing companies face a unique set of issues when it comes to marketing their ...
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Hope Relly-CobbAug 04, 20235 min read

Construction Marketing: 6 Elements of Marketing for Construction Companies

The construction industry is one of the largest in the world and highly competitive. ...
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Hope Relly-CobbJul 05, 20235 min read

What Is Programmatic Advertising?

The marketing industry is constantly evolving. So fast, in fact, that it can be hard to ...
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Hope Relly-CobbMar 06, 202311 min read

Write Human: ChatGPT, Content Marketing, & How Human Writing Adds Value

There's a lot of buzz in the marketing industry about ChatGPT and other AI content ...
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Hope Relly-CobbFeb 03, 20234 min read

What Is a Fractional or Outsourced CMO?

Having a CMO to provide marketing strategy and direction can have a huge impact on ...
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Brooke DommengeJan 17, 20234 min read

Begin with the Buyer: Use Inbound Marketing to Drive Content Engagement

One of the most important goals of marketing is to build meaningful, lasting ...
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Keith H.Nov 03, 20225 min read

Small Business Saturday: Promoting the Heart of the American Economy

I was discussing potential ideas for upcoming blog posts with a brilliant writer/editor ...
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Hope Relly-CobbAug 30, 20227 min read

Marketing Isn't Magic: What Benefits to Expect from Marketing Efforts

There are a lot of marketing agencies that will promise you the moon, stars, and magical ...
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Keith H.Aug 04, 20225 min read

3 Reasons Your Business Needs Live Event Marketing (+ Tips for Attending)

We live in an era with access to constant communication, and yet face-to-face interaction ...
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The SIX TeamJul 22, 20222 min read

Brand Color Psychology: The Emotions & Persuasion of Color in Branding

Colors are so basic in our everyday lives. They exist so intrinsically in our minds that ...
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Hope Relly-CobbJun 24, 20225 min read

Account-Based Marketing on LinkedIn: Why the Platform Is a Great Tool for Engagement

Account-based marketing (ABM) is a B2B tactic that targets specific, high-value accounts ...
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Keith H.May 24, 20224 min read

Emotions Equal Decisions: How Branding Can Create Emotional Connection

Capture a prospect's heart, and you’ll capture a customer. Why are emotions so important ...
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Hope Relly-CobbMay 17, 20229 min read

Online Reputation Management (ORM) in Marketing: 10 Things to Consider

Your brand's online reputation contributes to one of the most basic, traditional facets ...
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