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Emotions Equal Decisions: How Branding Can Create Emotional Connection

By Keith H May 24, 2022

Capture a prospect's heart, and you’ll capture a customer.

Why are emotions so important to your..

Online Reputation Management (ORM) in Marketing: 10 Things to Consider

By Hope Relly-Cobb May 17, 2022
Your brand's online reputation contributes to one of the most basic, traditional facets of..

What Are Outsourced Sales Development Representative (SDR) Services?

By Hope Relly-Cobb April 19, 2022

 We've all been on the receiving end of cold calls from sales development representatives (SDRs)..

The Benefits of Using a CRM (& Why Your Business Needs One)

By Howard Litwak April 13, 2022

Does your business need a CRM system? A CRM, which stands for Customer Relationship Management,..

11 Industries That Need SEO the Most

By Hope Relly-Cobb March 25, 2022

Search engine optimization (SEO) is, simply put, a way to make your website work for you. When your..

6 Common Small Business Marketing Mistakes

By Hope Relly-Cobb March 4, 2022

There are many marketing problems facing small businesses. A lack of marketing budget, expertise,..

The 3 Most Annoying Marketing & Sales Tactics (& How to Humanize Them)

By Hope Relly-Cobb February 15, 2022

A while back, we conducted a very scientific study (read: a LinkedIn poll) to see what sales or..

6 Noteworthy Marketing & Advertising Companies Near Albany, NY

By Hope Relly-Cobb February 8, 2022

Looking for a marketing company based in the Albany, NY area? There are dozens of agencies..

How Data Privacy Is Impacting Advertising & Why Content Marketing Could Be the Solution

By Hope Relly-Cobb January 25, 2022

Do you ever get the feeling like advertisers are watching your every move on the internet? Thanks..

Customer Reviews: A Good Review Is Nice, a Bad Review Is Gold

By Keith H January 18, 2022

Bad customer reviews can and will keep business owners up at night. Just ask the owner of the Union..

Want to Improve Your Marketing ROI? Start by Asking These 6 Questions

By Hope Relly-Cobb January 12, 2022

The purpose of marketing is to grow your business, so seeing a return on investment (ROI) from your..

Marketing Tips: Why You Should Never Set It and Forget It

By Keith H January 4, 2022

How wonderfully luxurious is cruise control? Pick a number, press a button, and done. Simple,..

Small Business Saturday: Promoting the Heart of the American Economy

By Keith H November 23, 2021

I was discussing potential ideas for upcoming blog posts with a brilliant writer/editor in the..

Your Guide to a Successful Logo Redesign (& How We Redesigned Ours)

By Hope Relly-Cobb September 28, 2021

If the heart of your brand is the people behind it, the face of your brand is your logo. 

Branding..

Media Buying Tips: Don’t Buy A Sales Package Until You Read This

By Keith H December 24, 2018

Limited Time Offer! Buy Now... 🤔

Your phone is bouncing off the hook lately. Unfortunately, it’s..

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