Begin with the Buyer: Use Inbound Marketing to Drive Content Engagement
One of the most important goals of marketing is to build meaningful, lasting ...
Small Business Saturday: Promoting the Heart of the American Economy
I was discussing potential ideas for upcoming blog posts with a brilliant writer/editor ...
How to Build a Data-Driven Marketing Budget & Determine Your ROI
We have many talents at SIX Marketing (if we do say so ourselves), but clairvoyance isn't ...
Marketing Isn't Magic: What Benefits to Expect from Marketing Efforts
There are a lot of marketing agencies that will promise you the moon, stars, and magical ...
3 Reasons Your Business Needs Live Event Marketing (+ Tips for Attending)
We live in an era with access to constant communication, and yet face-to-face interaction ...
Brand Color Psychology: The Emotions & Persuasion of Color in Branding
Colors are so basic in our everyday lives. They exist so intrinsically in our minds that ...
Independence Day & Its Lessons in Achievement: 6 Principles of Success
Our country widely celebrates the achievement of its independence. It's easy to find ...
Account-Based Marketing on LinkedIn: Why the Platform Is a Great Tool for Engagement
Account-based marketing (ABM) is a B2B tactic that targets specific, high-value accounts ...
Emotions Equal Decisions: How Branding Can Create Emotional Connection
Capture a prospect's heart, and you’ll capture a customer. Why are emotions so important ...
Online Reputation Management (ORM) in Marketing: 10 Things to Consider
Your brand's online reputation contributes to one of the most basic, traditional facets ...
What Are Outsourced Sales Development Representative (SDR) Services?
We've all been on the receiving end of cold calls from sales development representatives ...
The Benefits of Using a CRM (& Why Your Business Needs One)
Does your business need a CRM system? A CRM, which stands for Customer Relationship ...
11 Industries That Need SEO the Most
Search engine optimization (SEO) is, simply put, a way to make your website work for you. ...
6 Common Small Business Marketing Mistakes
There are many marketing problems facing small businesses. A lack of marketing budget, ...
Google Ads Not Working? Here's the #1 Reason Why
We hear all the time from prospective new clients that "our current Google Ads aren't ...