Hope Relly-Cobb
How to Build a Data-Driven Marketing Budget & Determine Your ROI
We have many talents at SIX Marketing (if we do say so ourselves), but clairvoyance isn't ...
Marketing Isn't Magic: What Benefits to Expect from Marketing Efforts
There are a lot of marketing agencies that will promise you the moon, stars, and magical ...
Account-Based Marketing on LinkedIn: Why the Platform Is a Great Tool for Engagement
Account-based marketing (ABM) is a B2B tactic that targets specific, high-value accounts ...
Online Reputation Management (ORM) in Marketing: 10 Things to Consider
Your brand's online reputation contributes to one of the most basic, traditional facets ...
What Are Outsourced Sales Development Representative (SDR) Services?
We've all been on the receiving end of cold calls from sales development representatives ...
11 Industries That Need SEO the Most
Search engine optimization (SEO) is, simply put, a way to make your website work for you. ...
6 Common Small Business Marketing Mistakes
There are many marketing problems facing small businesses. A lack of marketing budget, ...
The 3 Most Annoying Marketing & Sales Tactics (& How to Humanize Them)
A while back, we conducted a very scientific study (read: a LinkedIn poll) to see what ...
6 Noteworthy Marketing & Advertising Companies Near Albany, NY
Looking for a marketing company based in the Albany, NY area? There are dozens of ...
How Data Privacy Is Impacting Advertising & Why Content Marketing Could Be the Solution
Do you ever get the feeling like advertisers are watching your every move on the ...
Want to Improve Your Marketing ROI? Start by Asking These 6 Questions
The purpose of marketing is to grow your business, so seeing a return on investment (ROI) ...
SIX Perspective: How Agencies Can Help Small Marketing Departments
Marketing agencies are made up of marketers from various backgrounds. Some, myself ...
The 3 Types of ABM & When to Use Them
Account-based marketing, or ABM, isn't a one-size-fits-all solution for B2B companies. ...
Your Guide to a Successful Logo Redesign (& How We Redesigned Ours)
If the heart of your brand is the people behind it, the face of your brand is your logo. ...
Should You Hire a Marketing Agency or In-House Marketing Staff?
A lot of organizations reach the point where their time, knowledge, and team bandwidth ...