Blog Post by Hope Relly-Cobb
Hope Relly-Cobb
Jun 24, 2022
5
min read
Account-Based Marketing on LinkedIn: Why the Platform Is a Great Tool for Engagement
Account-based marketing (ABM) is a B2B tactic that targets specific, high-value accounts ...
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Hope Relly-Cobb
May 17, 2022
9
min read
Online Reputation Management (ORM) in Marketing: 10 Things to Consider
Your brand's online reputation contributes to one of the most basic, traditional facets ...
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Hope Relly-Cobb
Apr 19, 2022
5
min read
What Are Outsourced Sales Development Representative (SDR) Services?
We've all been on the receiving end of cold calls from sales development representatives ...
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Hope Relly-Cobb
Mar 25, 2022
7
min read
11 Industries That Need SEO the Most
Search engine optimization (SEO) is, simply put, a way to make your website work for you. ...
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Hope Relly-Cobb
Mar 04, 2022
6
min read
6 Common Small Business Marketing Mistakes
There are many marketing problems facing small businesses. A lack of marketing budget, ...
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Hope Relly-Cobb
Feb 15, 2022
10
min read
The 3 Most Annoying Marketing & Sales Tactics (& How to Humanize Them)
A while back, we conducted a very scientific study (read: a LinkedIn poll) to see what ...
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Hope Relly-Cobb
Feb 08, 2022
2
min read
6 Noteworthy Marketing & Advertising Companies Near Albany, NY
Looking for a marketing company based in the Albany, NY area? There are dozens of ...
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Hope Relly-Cobb
Jan 25, 2022
9
min read
How Data Privacy Is Impacting Advertising & Why Content Marketing Could Be the Solution
Do you ever get the feeling like advertisers are watching your every move on the ...
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Hope Relly-Cobb
Jan 12, 2022
7
min read
Want to Improve Your Marketing ROI? Start by Asking These 6 Questions
The purpose of marketing is to grow your business, so seeing a return on investment (ROI) ...
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Hope Relly-Cobb
Dec 01, 2021
8
min read
SIX Perspective: How Agencies Can Help Small Marketing Departments
Marketing agencies are made up of marketers from various backgrounds. Some, myself ...
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Hope Relly-Cobb
Nov 17, 2021
5
min read
How to Build a Data-Driven Marketing Budget [2022 Edition]
We have many talents at SIX Marketing (if we do say so ourselves), but clairvoyance isn't ...
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Hope Relly-Cobb
Oct 26, 2021
7
min read
The 3 Types of ABM & When to Use Them
Account-based marketing, or ABM, isn't a one-size-fits-all solution for B2B companies. ...
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Hope Relly-Cobb
Sep 28, 2021
10
min read
Your Guide to a Successful Logo Redesign (& How We Redesigned Ours)
If the heart of your brand is the people behind it, the face of your brand is your logo. ...
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Hope Relly-Cobb
Sep 15, 2021
12
min read
Should You Hire a Marketing Agency or In-House Marketing Staff?
A lot of organizations reach the point where their time, knowledge, and team bandwidth ...
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