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Hope Relly-Cobb

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Director of Content & Senior Analyst | SIX Marketing

Blog Post by Hope Relly-Cobb

Hope Relly-Cobb Oct 04, 2022 7 min read

How to Build a Data-Driven Marketing Budget & Determine Your ROI

We have many talents at SIX Marketing (if we do say so ourselves), but clairvoyance isn't ...
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Hope Relly-Cobb Aug 30, 2022 7 min read

Marketing Isn't Magic: What Benefits to Expect from Marketing Efforts

There are a lot of marketing agencies that will promise you the moon, stars, and magical ...
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Hope Relly-Cobb Jun 24, 2022 5 min read

Account-Based Marketing on LinkedIn: Why the Platform Is a Great Tool for Engagement

Account-based marketing (ABM) is a B2B tactic that targets specific, high-value accounts ...
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Hope Relly-Cobb May 17, 2022 9 min read

Online Reputation Management (ORM) in Marketing: 10 Things to Consider

Your brand's online reputation contributes to one of the most basic, traditional facets ...
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Hope Relly-Cobb Apr 19, 2022 5 min read

What Are Outsourced Sales Development Representative (SDR) Services?

 We've all been on the receiving end of cold calls from sales development representatives ...
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Hope Relly-Cobb Mar 25, 2022 7 min read

11 Industries That Need SEO the Most

Search engine optimization (SEO) is, simply put, a way to make your website work for you. ...
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Hope Relly-Cobb Mar 04, 2022 6 min read

6 Common Small Business Marketing Mistakes

There are many marketing problems facing small businesses. A lack of marketing budget, ...
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Hope Relly-Cobb Feb 15, 2022 10 min read

The 3 Most Annoying Marketing & Sales Tactics (& How to Humanize Them)

A while back, we conducted a very scientific study (read: a LinkedIn poll) to see what ...
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Hope Relly-Cobb Feb 08, 2022 2 min read

6 Noteworthy Marketing & Advertising Companies Near Albany, NY

Looking for a marketing company based in the Albany, NY area? There are dozens of ...
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Hope Relly-Cobb Jan 25, 2022 9 min read

How Data Privacy Is Impacting Advertising & Why Content Marketing Could Be the Solution

Do you ever get the feeling like advertisers are watching your every move on the ...
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Hope Relly-Cobb Jan 12, 2022 7 min read

Want to Improve Your Marketing ROI? Start by Asking These 6 Questions

The purpose of marketing is to grow your business, so seeing a return on investment (ROI) ...
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Hope Relly-Cobb Dec 01, 2021 8 min read

SIX Perspective: How Agencies Can Help Small Marketing Departments

Marketing agencies are made up of marketers from various backgrounds. Some, myself ...
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Hope Relly-Cobb Oct 26, 2021 7 min read

The 3 Types of ABM & When to Use Them

Account-based marketing, or ABM, isn't a one-size-fits-all solution for B2B companies. ...
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Hope Relly-Cobb Sep 28, 2021 10 min read

Your Guide to a Successful Logo Redesign (& How We Redesigned Ours)

If the heart of your brand is the people behind it, the face of your brand is your logo.  ...
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Hope Relly-Cobb Sep 15, 2021 12 min read

Should You Hire a Marketing Agency or In-House Marketing Staff?

A lot of organizations reach the point where their time, knowledge, and team bandwidth ...
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