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Hope Relly-Cobb

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Director of Content & Senior Analyst | SIX Marketing

Blog Post by Hope Relly-Cobb

Hope Relly-CobbFeb 06, 20249 min read

2024 Marketing Trends: Predictions from the SIX Team

We talk about trends a lot in marketing. And in Q1, there always seems to be an abundance ...
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Hope Relly-CobbNov 02, 20237 min read

How to Build a Data-Driven Marketing Budget & Determine Your ROI

We have many talents at SIX Marketing (if we do say so ourselves), but clairvoyance isn't ...
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Hope Relly-CobbOct 05, 20238 min read

Content Marketing for Manufacturers: 6 Ways to Use Content

Manufacturers, especially those in B2B industries, tend to have very long sales cycles. ...
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Hope Relly-CobbSep 05, 20236 min read

B2B Manufacturing Marketing Guide: Digital Marketing for Manufacturers

B2B manufacturing companies face a unique set of issues when it comes to marketing their ...
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Hope Relly-CobbAug 04, 20235 min read

Construction Marketing: 6 Elements of Marketing for Construction Companies

The construction industry is one of the largest in the world and highly competitive. ...
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Hope Relly-CobbJul 05, 20235 min read

Programmatic 2023: What Is Programmatic Advertising?

The marketing industry is constantly evolving. So fast, in fact, that it can be hard to ...
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Hope Relly-CobbMar 06, 202311 min read

Write Human: ChatGPT, Content Marketing, & How Human Writing Adds Value

There's a lot of buzz in the marketing industry about ChatGPT and other AI content ...
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Hope Relly-CobbFeb 03, 20234 min read

What Is a Fractional or Outsourced CMO?

Having a CMO to provide marketing strategy and direction can have a huge impact on ...
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Hope Relly-CobbAug 30, 20227 min read

Marketing Isn't Magic: What Benefits to Expect from Marketing Efforts

There are a lot of marketing agencies that will promise you the moon, stars, and magical ...
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Hope Relly-CobbJun 24, 20225 min read

Account-Based Marketing on LinkedIn: Why the Platform Is a Great Tool for Engagement

Account-based marketing (ABM) is a B2B tactic that targets specific, high-value accounts ...
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Hope Relly-CobbMay 17, 20229 min read

Online Reputation Management (ORM) in Marketing: 10 Things to Consider

Your brand's online reputation contributes to one of the most basic, traditional facets ...
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Hope Relly-CobbApr 19, 20225 min read

What Are Outsourced Sales Development Representative (SDR) Services?

We've all been on the receiving end of cold calls from sales development representatives ...
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Hope Relly-CobbMar 25, 20227 min read

11 Industries That Need SEO the Most

Search engine optimization (SEO) is, simply put, a way to make your website work for you. ...
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Hope Relly-CobbMar 04, 20226 min read

6 Common Small Business Marketing Mistakes

There are many marketing problems facing small businesses. A lack of marketing budget, ...
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Hope Relly-CobbFeb 15, 202210 min read

The 3 Most Annoying Marketing & Sales Tactics (& How to Humanize Them)

A while back, we conducted a very scientific study (read: a LinkedIn poll) to see what ...
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