Why Wasting Money on Traditional Lead Generation Sucks (And How to Stop It)
Tired of wasting money on bad leads?
SIX Intern Spotlight: Autumn Shaughnessy
At SIX, one of our favorite core values is Be Human. We believe it's important to show ...
3 Strategies to Speed Up Your Long Sales Cycle
Managing long sales cycles is one of the problems we hear about the most as marketers. ...
2024 Marketing Trends: Predictions from the SIX Team
We talk about trends a lot in marketing. And in Q1, there always seems to be an abundance ...
How to Build a Data-Driven Marketing Budget & Determine Your ROI
We have many talents at SIX Marketing (if we do say so ourselves), but clairvoyance isn't ...
Content Marketing for Manufacturers: 6 Ways to Use Content
Manufacturers, especially those in B2B industries, tend to have very long sales cycles. ...
B2B Manufacturing Marketing Guide: Digital Marketing for Manufacturers
B2B manufacturing companies face a unique set of issues when it comes to marketing their ...
Construction Marketing: 6 Elements of Marketing for Construction Companies
The construction industry is one of the largest in the world and highly competitive. ...
What Is Programmatic Advertising?
The marketing industry is constantly evolving. So fast, in fact, that it can be hard to ...
Sales & Customer Service Language: 13 Things NOT to Say
Excellent technical skills are necessary for any business. So are outstanding verbal ...
Write Human: ChatGPT, Content Marketing, & How Human Writing Adds Value
There's a lot of buzz in the marketing industry about ChatGPT and other AI content ...
How to Improve Sales Performance: Adopt a Build-a-Sale Mentality
Great marketing brings in leads, but in order to grow your business, you also need a ...
What Is a Fractional or Outsourced CMO?
Having a CMO to provide marketing strategy and direction can have a huge impact on ...
Begin with the Buyer: Use Inbound Marketing to Drive Content Engagement
One of the most important goals of marketing is to build meaningful, lasting ...
Small Business Saturday: Promoting the Heart of the American Economy
I was discussing potential ideas for upcoming blog posts with a brilliant writer/editor ...