Politics, Religion, and Sports... Oh My!
A lot is going on in today’s world, and much of it is controversial. How do brands navigate sensitive subjects? That’s a tough question and one that is still up for debate.
The truth? It depends on the brand.
In the social media world, life is timely... it just is. So what if something huge happens? Like, say, a global pandemic? Commenting can get complicated.
Before you post, be sure to keep these factors in mind:
1. You could lose a client
People do business with people they know, like, and trust. Period. If a client feels strongly about a political issue and a brand posts their support for an opposite opinion, their view of you personally and professionally could change, causing negative results.
2. It might not be the right platform
Facebook is a public forum, which means it welcomes comments. When it comes to religion, politics, or sports, taking a side always means someone is inevitably on the other. Unwanted negative comments could show up and potentially decrease your brand reputation.
3. It isn’t the best use of your time
Chances are, especially when it comes to religion, politics, or sports, you’re not going to change everyone’s minds. So why spend your time posting content that won’t provide true, relevant value to your fans? So before you post, make sure it’s worth it.
4. Know Your Brand
If you do decide it makes sense to post, you must know your brand, inside and out. Call a meeting with a few brand ambassadors to talk with them about your brand beliefs. Know that your posts on social media will reflect your brand. Don’t make the decision on your own!
5. Know Your Audience
Before you post on social media, make sure the content is in line with your audience's values and beliefs. You don't want to post something that offends your audience in any way.
Even after you have taken all of these factors into account, it is important to review your post for any mistakes or mishaps you might have missed. Check for simple spelling errors or see if you are using any hashtags that are already viral. Double and triple check your post and make sure it is professional. You don’t want to be remembered as the company that made a controversial blunder that was also grammatically incorrect.