The SIX Brand System
The SIX Brand System ensures that your entire organization, including Product, Marketing, Sales, and Customer Success, is aligned on targets and the value proposition before resources are committed to execution.
This clarity and alignment are vital, as a lack of differentiation in your Point of View is one of the key reasons why Go-to-Market efforts can struggle
WHERE CAN YOU GROW
THE MOST?
Defining your Ideal Customer Profile (ICP) and Total Relevant Market (TRM) from the start ensures you attract and sell to right-fit clients who never leave, buy more, and can't wait to share how you've helped them.
WHICH PRODUCTS CREATE THE HIGHEST CUSTOMER VALUE?
Identify your most valuable products from your customers' perspective, prioritize where to invest and which tactics to pursue or avoid, and plan for what else they may want, ensuring a high LTV.
HOW TO ENGAGE YOUR CUSTOMER WITH A DIFFERENTIATED AND ALIGNED POINT OF VIEW?
Build a clear brand strategy and define a unique Point of View (POV) to drive demand and set your business apart. A strong POV distinguishes your company as a market leader by creating new opportunities, not just capturing existing ones.
DEFINING YOUR ICP
We help your organization identify its highest-performing segments and build alignment around them, setting a clear strategy for reaching the right customers, those who are most likely to buy and benefit from your services.
When you prioritize the right TRM and ICP, you set the stage for scalable, efficient growth, better customer retention, and lower costs for expanding existing accounts.
This strategic focus shifts your organization toward building higher-value, sustainable revenue.
MEET THE MARKET INVESTMENT MAP
The Market Investment Map defines which products deliver the most value to your customers, aligns your team around those priorities, and sets a clear sequence for investments and go-to-market strategies.
By matching each product’s value to the right go-to-market strategy, your business can move out of crisis and unlock sustainable, scalable growth.
- Failing to address this pillar makes it difficult to articulate and prove your value, often leading to heavy discounting and feature-focused battles that dilute your value proposition.
- Lack of a clear map leads to misalignment between products and segments, decreasing campaign effectiveness and overall performance.
Addressing this pillar empowers leadership to:
- Score high-value products by customer segment
- Calculate accurate revenue potential scenarios
- Strategically decide between "land" or "expand" go-to-market motions
ESTABLISH A CLEAR POV
We help businesses define a clear and distinctive point of view, one that drives both brand recognition and demand. Whether you’re launching a new venture or evolving an established company, refining your perspective brings clarity, aligns your teams, and energizes your brand.
- 70% of B2B buyers engage with brands that offer a clear perspective on industry challenges.
- 91% of B2B executives consider differentiation the top factor in selecting a partner.
- 72% of buyers say clear, direct communication builds trust with vendors.
- Companies with a defined brand purpose achieve 2.5x faster growth than competitors.
- B2B brands with a consistent point of view are 50% more likely to turn customers into advocates.
